WORKING PROCESS

My Step-by-Step Process

How I take an unclear growth problem and turn it into repeatable execution.Clear steps, tight ownership, measurable outcomes.

Set Direction and Ownership

Revenue goals, GTM priorities, clear accountability

Build the Revenue Engine

ICPs, pipeline motion, sales process, tooling

Drive Execution and Governance

Forecasting, deal reviews, cadence, corrections

Scale What Works

Playbooks, team scaling, market expansion
TESTIMONIAL

Client & Partner Endorsements

Feedback from founders, operators, and investors I have worked with across GTM, growth, and strategy.

Improved user reach by 40%
Working with Ethan was a game-changer. He understood our brand and delivered a clean, intuitive design that our customers love. Highly professional and super responsive
Jessica R., Co-Founder, FitSync
Improved user reach by 40%
Working with Ethan was a game-changer. He understood our brand and delivered a clean, intuitive design that our customers love. Highly professional and super responsive
Jessica R., Co-Founder, FitSync
Improved user reach by 40%
Working with Ethan was a game-changer. He understood our brand and delivered a clean, intuitive design that our customers love. Highly professional and super responsive
Jessica R., Co-Founder, FitSync
Right Arrow
Successful launch in Germany

Dheeraj helped us go from business plan to product, website, and GTM, enabling a successful B2B e-commerce launch in Germany

Vishal
CEO Panwelt
GrowthX Victory

Dheeraj was our team lead in helping double Invideo.io's revenue at GrowthX. True to the title, he was a leader who constantly motivated us to excel. He is excellent in building a safe space within the team, engages with every single person in the team and most importantly drives the team towards a common goal. His ideas in improving the engagement and retention of Invideo through PLG and campaigns was one of the pivotal points in helping us win this capstone project.

Srejith Ramesh
Product Manager at Workday
Team Mate

Dheeraj is a natural leader who excels in organising the team and ensuring clear communication. He always makes sure everyone is aligned and knows their responsibilities, fostering transparency and smooth coordination. His ability to manage meetings effectively and keep everyone focused on the common goal was invaluable to our winning in Demo Day.

Ram Ragav Ramasubramanian
Founder Vibe
Colleague

Dheeraj was our team lead during the GrowthX capstone project, where we focused on scaling InVideo.io’s revenue. What stood out was how naturally he created an environment where everyone felt empowered and motivated. He didn’t just bring great ideas to the table—he made sure we could execute them effectively and see real results. It’s rare to find someone who can balance vision and execution the way Dheeraj does, and I’m confident he would be an asset in any leadership role.

Vikram Aditya Vishwanath
Growth Marketer Octopus
Sarah L.
Maya K.
James R.
Elena M.
Nathan D.